The Swiss Alps

I don't like and yet I like Bally's ad campaign this season. At first glance, it seems oddly commercial and just plain ordinary. Models smiling, a cheesy fantasy-like setting, I mean come on now, really???

But then I take a couple of looks back at it. And it's oddly enticing. I mean, as corny as the backdrop can be, doesn't this whole campaign just look refreshing, crisp and warm yet cold at the same time? I think anytime a photograph(s) can make you feel something, then it's effective at achieving whatever it's supposed to do. That to me is real art and beauty.

So even though there's a bit of cheese sprinkled throughout this photograph series, it also evokes a feeling, or at least, some sensation yeah? It makes me want to fly over up north, where everything is more crisp, more elegance, and more refreshing. Thoughts?